KARA HAGERMAN
portfolio
A selection of the strategy, editorial work, and content development I’ve led across lifestyle media, wellness, and corporate communications.
1
dry by design—wellness content strategy
Brand voice, messaging system, short-form storytelling, and digital product development for a wellness brand focused on alcohol-free living.
​
Voice | Story | Direction | Refinement
Daily content creation centered on clarity, relatability, and strong hook development. I shape short-form storytelling that speaks to wellness, behavior change, and alcohol-free living, while testing angles, pacing, and narrative structure to understand what drives engagement. Alongside content strategy, I develop digital products and lead magnets designed to support education, community connection, and audience growth.
2
SBM Management Services—
Corporate Communications & linkedin
LinkedIn strategy, executive messaging, internal communications, and content planning for a global B2B organization.
​
Thought Leadership | Brand Positioning |
Talent Attraction | Culture & Employee Stories
Long-form LinkedIn articles crafted to position SBM’s leadership, clarify complex topics, and strengthen the company’s brand voice.
Click any image to view the full LinkedIn article.
Selected LinkedIn social content created to support recruiting, awareness campaigns, ESG storytelling, and service transparency. My contributions included message development, narrative shaping, and script collaboration for video assets.
Click any image to view the LinkedIn post.
3
Cincinnati Magazine—
Editorial Publishing & Custom Content
Led editorial direction and content development for multi-issue lifestyle publications, balancing client goals, narrative clarity, and polished storytelling.
​
Concepting • Voice • Structure • Editing
Ancillary Magazines: Editorial leadership for lifestyle publications concepted and produced in-house, with full ownership of story development, voice, pacing, and overall narrative structure. These publications required translating broad lifestyle themes into cohesive editorial packages each season—shaping lineups, directing freelancers, refining copy, and aligning content with brand tone and audience expectations.
Click any image to view the full magazine.
Custom Publications: Client-driven editorial projects created in partnership with regional organizations, tourism boards, athletic events, arts groups, and community institutions. These projects required a balance of editorial craft and client alignment—collaborating closely with client partners to shape story concepts, refine voice, meet institutional goals, and deliver polished publications on print production timelines.
Click any image to view the full magazine.
Special Advertising Sections: Managed sponsor-driven content packages for industries including education, healthcare, home design, and local services. Work included client communication, content planning within strict guidelines, proofing cycles, and delivering polished layouts on tight production timelines.
4
Editorial Writing & Display Copy
Features, service packages, section openers, and editorial leadership across Cincinnati Magazine’s lifestyle publications.
Alongside leading custom publications, I also wrote editorial pages for Cincinnati Magazine’s core titles—including feature-package pieces, service guides, section openers, and editor’s letters. My work focused on clarity, tone, and strong narrative framing, helping shape packages around weddings, schools, family life, community organizations, and city culture.
​
Below is a selection of editorial pages that reflect my writing, story framing, and display copy direction.
let's Connect
If you’re looking for help with content strategy, editorial direction, or thoughtful brand messaging, I’d love to talk. Send a message and let’s see what you’re building.
Kara
Hagerman
© 2026 by Kara Hagerman.
Powered and secured by Wix