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I’m a senior content strategist with an editorial background, helping brands communicate with clarity, personality, and purpose. My work centers on voice, narrative structure, and human-centered messaging for lifestyle and wellness audiences.
Pillars of My Content Approach
Voice &
Messaging Clarity
Shaping the tone, perspective, and language that define how a brand communicates.
Story Structure & Content Flow
Building the narrative shape of content so ideas are clear, engaging, and easy
to follow.
Content Direction
& Planning
Guiding what to say, how to say it, and where it should live across channels.
Editorial Insight & Refinement
Strengthening clarity, structure, and polish across digital, social, and long-form content.
Selected Work
Dry by Design
I built Dry by Design as a wellness-focused content brand, shaping its voice, narrative structure, and short-form content strategy to create clear, relatable messaging around alcohol-free living.
SBM Management Services
I led social content strategy for SBM, developing brand messaging, writing LinkedIn content, and shaping a consistent voice across corporate channels. My work supported recruiting, thought leadership, and employee engagement—driving measurable increases in reach, clarity, and audience connection.
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Cincinnati Magazine
At Cincinnati Magazine, I directed editorial development for lifestyle-centered ancillary and custom publications, from Cincinnati Wedding and Baby Guide to Cincinnati Gives. I shaped story direction, voice, and structure while managing full editorial lifecycles, delivering polished, audience-first publications for partner brands and community organizations.
Let's connect
If you’re looking for support with content strategy, editorial direction, or messaging clarity, I’d love to talk.
Kara
Hagerman
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© 2026 by Kara Hagerman.
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